Will Tesla Dominate The Next Decade Or Are There Challengers?


BMW i, BMW electric
BMW i is the sub-brand of BMW founded in 2011 for the design and manufacturing of plug-in and all-electric vehicles. BMW has expertise in engine design and manufacturing and is known for its sporty DNA. The group has a cash flow balance of €12,036 million. They own brands like MINI, Rolls-Royce and BMW Motorrad. Even though the Electric powertrain system is not BMW’s thing, to keep up with the future they introduced BMW e-drive. BMW is known for innovations, they are heavily investing in IT. They fund startups that are incubated within the company for new technology development. The BMW i series and MINI electric are all set for the future. They have to work on the cost of their EV with respect to the range to compete with rivals who are already working on cheaper EV’s.


Porsche Mission E
The German sports car maker has a successful track record and is trusted by customers worldwide. The brand has a cash balance of €353 million. The need for E-mobility for the future has led Porsche to develop new technologies related to EV’s. The Porsche Taycan is the first EV from the brand which is very successful in terms of technology. The car was awarded “ World car of the year for performance 2020” at the 2020 world car awards. The innovations are still in the basic architectural level such as battery voltages, two-speed transmission and charging voltage to boost performance. Porsche has a great opportunity in terms of E-performance vehicles as the brand itself is known for its performance. There is a very limited future technology that Porsche is working on. The advanced driver assist and autonomous drive tech are still a bit far for Porsche.


GMC  electric cars
The company with brands like Cadillac, Chevrolet, Holden is known for its SUVs and trucks. Customers trust GM’s trucks and cars for their decades of car manufacturing experience. The brand has a cash balance of €19,787 million. GM’s Chevrolet Bolt EV is the best selling electric car after tesla. The company is already known for E-mobility because of the Bolt EV. GM plans to bring 10 EVs to the market by 2023. The joint venture with Chinese partner Wuling which makes the second highest-selling EV in china and new technology developments such as its ultium batteries that have more power density per kg are all signs that GM wants to be a major part of the EV revolution. The autonomous tech that GM uses in Cadillac called supercruise is a lane maintaining feature and is not close to what rivals offer. GM might be a major auto manufacturer but they have to take proper steps at the right time to get into the market.


Audi E-tron
 Audi is known as one of the best luxury car makers and is a member of the Volkswagen group. Audi with a cash balance of €11,731 million and is focused on luxury EV production starting from its concepts and now stepping towards production. Audi has launched its electric series as Audi e-Tron, the luxury SUVs with Audi’s comfort. It is setting up its battery assembly plant where they will be able to make up to 95kw battery pack. The old batteries after serving in an EV are used for stationary energy storage. They have a motor production facility but the cost for the Audi EVs is on the higher side considering there are no advanced features on offer compared to rivals. You can only milk your brand name so much.

Hyundai and Kia

Hyundai and Kia EV innovations
Hyundai and Kia are the biggest car manufacturers in South Korea. The sister companies work together in their EV technology development. The combined cash balance of both is  €108 million. The brands are known for their design and safety and also have a strong presence in the Chinese market. They already have launched several EVs which are doing well in the market. Hyundai, Kia and Canoo, a Los Angeles-based startup are co-developing all-electric platforms for their upcoming vehicles. The innovative heat pump technology for cold regions can be used for heating the car without affecting the driving range. The companies are known for their cost-effectiveness and reliability. If the EVs they develop also fulfill the same customers then they will retain their reputation. However, most of the rivals are moving a bit ahead in terms of technology and innovation. They have to work on charging infrastructure in some countries where they are very well known.


Ford Mustang EV
The Ford motor company is one of the leading automakers in the world. They have more than a century of car-making experience. The company has all categories of vehicles that are doing well in the market along with America’s highest sold truck F-150. Ford’s first official EV was the Ford Ranger which used a Lead acid battery in 2003. Ford is struggling with investors when it is about to launch the upcoming Ford Mustang Mach E, Ford’s flagship EV. Moreover $6 billion loan in 2009 still haunts the company. The company has also launched North America’s largest charging network called Ford pass. Ford is all set for its electric future with several models lined up including an electric F-150. If the costing and range are competitive then there is no look back for Ford in its electric venture. The company should focus on the US market for its EVs instead of losing focus in an attempt to increase marketing footprint.


Mercedes Benz EQ series concept
The Mercedes Benz is a subsidiary of Daimler AG and is known for its luxury and commercial vehicles. The company has a wide range of cars from sedans to luxury SUVs and buses. They have manufacturing facilities in 6 continents and 26 countries. According to the latest balance sheet, they have an available cash flow for an industrial business of €1,363million. Even though the American and European markets are plus they are also doing well in emerging markets like India and China. The SmartEQ, a pure EV brand, is also part of the Daimler group that makes micro electric cars. The Electric venture started with their crazy concept cars. The Mercedes Benz EQC is the first EV based on its concept cars. The car does not offer any advanced technology compared to rivals at the price.

Fiat Chrysler Automobiles

Fiat Chrysler automobiles
The Fiat Chrysler Automobiles is the 8th largest automaker in the world owning brands like Alfa Romeo, Dodge, Lancia, Maserati, Jeep and Ram. The latest net cash balance of the company is €5,166 million and the brand is close to receiving a state-backed loan of €6.3 billion from Intesa Sanpaolo. The company has all kinds of vehicles that are made in different brands. The company has focused on R&D for EVs and plug-in hybrids. The Fiat 500e will be the upcoming all-electric minicar from Fiat. They are working with Waymo on level 4 autonomous driving technology. They are lagging behind all the other rivals in the EV market, with strong pockets they have to speed up the process to compete with the rivals.

Jaguar Land Rover

Jaguar Land Rover electric cars
The brand are known for luxury when it comes to jaguar and 4X4 capability when it comes to Land Rover. The brand is very well known in the UK. The company has a cash flow of €2,500 million. The TATA ownership is positive for the company as it has shown commitment towards increasing sales. Landrover has its plug-in hybrid and mild hybrid technologies that were successful in the market. Jaguar I pace was the first all-electric SUV that had won the “2019 world car of the year”, “2019 world car design of the year” and “2019 world green car” award at the 2019 world car awards. The brand has partnered with Waymo for self-driving tech and with BMW for powertrain technologies development. The company is not very well known worldwide and the fluctuating currencies are risky as they export the cars to different markets.


Nissan leaf
Nissan has a successful alliance with Renault. They have strong R&D and invest a good amount of money in developing new technologies. As a result of their R&D, Nissan leaf is the highest sold EV in the world. They hold a cash flow balance of €13,211 million making them a strong investor. They also have made some advancements in self-drive technology called ProPilot 2.0 in partnership with Mobileye. The technology will be implemented in the USA in the upcoming Nissan Leaf. Along with the largest sales they also have the highest recalls of the vehicle. The increasing Japanese yen exchange rate is a downside for the company. They have to focus on developing auto markets like India and China.


Volvo XC40
The Volvo Group is known for its commercial vehicles and construction equipment. The brand has a cash balance of €5,923 million and strong R&D capabilities. They have a very strong hold in busses, commercial vehicles and construction equipment markets. The company is targeting to automate and electrify all its products. They have partnered with NVIDIA to develop an autonomous tech and have signed an agreement with Brønnøy Kalk AS for supplying 6 autonomous trucks for their mine. The company aims to make 50% of sales fully electric by 2025. Volvo cars also own Polestar, a pure EV company that is making a significant footprint in the EV industry lately. The company faces strong rivals in all its categories.

Lucid Motors

Lucid motors
Lucid Motors is a California-based startup and its CEO, Peter Rowlings is a former tesla model S engineer. Lucid’s first vehicle is a luxury electric sedan with autonomous driving that competes with Tesla Model S. The company was struggling for capital until it received $1billion from Saudi Arabia’s sovereign wealth fund. The company has made 40 prototypes of its first version and has achieved the highest real-world range of 517 miles on a single charge. They still have to face the problems that come in the production phase. They have proved their technical capabilities but have to prove manufacturing and management ability to the investors.


The company started in 2009 is a sustainable technology developer and an automaker. The company is all set to release its electric truck and SUV. They have raised $1.3 billion from Amazon and Ford. The production plant was purchased from Mitsubishi in Normal, Illinois. They have expertise in battery technology and electrical designs. A facility in San Jose, California is developing self- drive technology. RIVIAN says it is not a rival for Tesla but the pricing seems to be on the higher side compared to Cybertruck

Mobileye, Waymo and Sony

Self-drive tech
Tesla undoubtedly is the leading automaker when it comes to EVs. Their autopilot is also one of the first fully self-driving technologies to be implemented and sold. Tesla autopilot put Tesla ahead of its competitors that was until it broke up with Mobileye, the technology provider for Tesla’s autopilot. Tesla now has made its own system on chip self-driving tech for upcoming cars. Mobileye now has partnered with several automakers and are constantly improving the technology.
Mobileye is an Israel based company owned by intel. They develop self-drive technology for cars. Mobileye’s EyeQ3 and EyeQ4 are chips that provide self-drive capabilities. They have partnered with leading automakers like BMW, Volvo, Volkswagen, Nissan, GM, to provide the tech for their upcoming vehicles. Nissan has already used Mobileye’s EyeQ3 and EyeQ4 chips in its Propilot. 

Waymo is another company working towards autonomous driving. Google’s self-drive project rolled out to be a separate company called Waymo. The company already offers self-drive taxi services and is testing self-drive semi-trucks. Waymo has partnered with automakers like Jaguar Land Rover, Renault and Nissan, Fiat Chrysler automobile and Volvo.

Sony surprised when it unveiled its self-driving concept car at CES 2020. The prototype car was made to showcase Sony’s vision of developing sensors and vision systems for self-driving technology. It’s not just Sony, the prototype was made in collaboration with several technology giants like Bosch, Qualcomm and NVIDIA.
Tesla is currently ahead in electric vehicles and its technology. Tesla’s autopilot made them stand out from all the other automakers but the automakers in order to chase down Tesla, have partnered with self-drive technology providers. If we consider the next decade, it looks like all the major automakers will have their own version of autopilot. GM’s ultium battery, Hyundai’s heat pump are all examples showing innovations in the auto industry other than Tesla. Tesla’s new battery and production innovations also cannot be ignored, if the results are as expected it might put Tesla ahead again.

Image Credits and references:

5 1 vote
Article Rating
Notify of
Inline Feedbacks
View all comments